14,000 Feet Closer to Mars

The winning design for the 2024 Pikes Peak International Hill Climb Poster Art Contest

Inspired by my dad.

Project Overview:

The Pikes Peak International Hill Climb is the second oldest motorsports race in America and a race my family has participated in for years.

The goal was for local artists to submit poster designs that both captured and incorporated this year's theme:

“Often Challenged. Rarely Conquered.”

Deliverables:

  • Digital Artwork, print ready: 16” x 24”

14,000 Feet Closer to Mars

A couple of years ago, we lost our home in the Marshall Fire, and my dad and brother were faced with the daunting task of rebuilding their dream from the ground up. Despite all the challenges they encountered, their determination and true love for cars never faltered.

I found myself drawn to participate in this year's Pikes Peak Poster Contest and contribute to my family's legacy in this event. The 2024 slogan, "Often Challenged. Rarely Conquered" struck a chord with me on a personal level. As I watch my family ascend the mountain, I'm reminded of the extraordinary feat they accomplish every single year.

This led me to create something "out of this world" because that's how special and astonishing I see the race - just like landing (not to mention racing) on Mars. I used a photo of my dad racing in the Pikes Peak Hill Climb in the car that was lost in the fire, but instead of on Pikes Peak, he's racing around a planet similar to Mars.

I aimed to capture the essence of this remarkable event by conveying the out-of-this-world experience, the thrill of the climb, and the triumph of overcoming all the obstacles we have faced along the way.

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